J. Jonah Jameson

The owner of publisher of the Daily Bugle newspaper and news website, "Jolly" Jonah Jameson is famous for his hard hitting and rather flamboyant rants in his Editorials and his fearlessness to take on any topic with his own viewpoints of it. He's known to be both strongly Anti-Crime as well as Anti-Costumed Hero.

Background
John Jonah Jameson is the son of Jack Jameson, a drunk, abusive, Korean War veteran and editor of the Daily Bugle newspaper. JJJ grew up with a chip on his shoulder and a fearlessness from his childhood that carried well into adulthood. Dropping out of college in 1979, after claiming it was because it was too full of horny coke-headed hippies, JJJ began to venture into the world of investigative reporting. His first big break came as he did a series of stories uncovering police corruption and became one of the star reporters working for William Goodman, the Daily Bugle's owner. He worked all sorts of stories from undercover crime exposes to political coverage, to a stint as a War Correspondent and Cold War reporter. His greatest achievement in his own eyes though was marrying his High School Sweetheart, Joan. Goodman and Jameson became friends, and when Jack Jameson decided to retire in 1988 along with Ronald Reagan, JJJ took his place as Editor-in-Chief of the newspaper. When Goodman died in 1991, JJJ scrimped and borrowed and managed to scrape up enough money to buy the newspaper outright and make it truly his own.

Sitting in the Editor's Desk writing up Opinion pieces wasn't in JJJ's soul though. At heart he was still a reporter and he still felt it his duty to the readers to go out there digging up stories on his own. That was, until 2000. He had decided to do a story on the Korean War's 50th Anniversary by following the path his own Father had traveled during the war and showing the changes that had happened since. He never finished the story though because word came of a break-in at his home. Masked men had invaded the home and ended up shooting and killing Joan while his 16 year old son John called for police help. The men escaped and JJJ had to come home to take care of his son.

JJJ became even more bitter, venting his pain and misery into his newspaper. Calling out for justice from these masked marauders and even offering rewards for their capture, but they were never caught. JJJ settled himself into the Editor's seat for good now, feeling a personal mission to try to do what he could to help make the streets safe for decent folk. As masked "heroes" started showing up, he began his campaign to prove them to be nothing more than a new breed of gangs and thugs who are too ashamed to allow their faces to be shown in public.

Personality
JJJ actually is a bit more complex a person than most people give him credit for. Outwardly they see him as a hatefilled tightwad with an obsessive compulsive disorder. It was what he learned from his father. You show a strong dominant personality and the world will fold at your feet. You act tough, people treat you as if you were tough. You keep people down in their place and they'll keep looking up to you. Those that are the loudest are the ones who are best heard and get the most done.

Privately there's a JJJ that few people know about. The loving father, proud and inspired by his son's accomplishments. The caring humanitarian who really does want to keep people from having to suffer at the hands of others. The sentimentalist who still loves Joan even after all these years she's been dead. The insecure man who privately still thinks that any moment everything could fall in and fail around him.